7/20/2017 - By Shannon Lands, SPHR
The speed with which social media has grown in the past several years has taken many company leaders by surprise. It took many, many years for radio to reach a certain number of users, then many more years for television to reach a certain number of users.
In just a few years after their creation, social media sites such as Facebook and Twitter have reached audiences across the entire world. The popularity of social media impacts the workplace in terms of communications styles, employee productivity and the blurring of lines between business and personal communications.
Social media platforms are legitimate business tools; therefore, companies must place a high priority on developing social media etiquette. Participating on your company’s social media platforms (Twitter, Facebook, blogs, LinkedIn, etc) can benefit both you and your company.
Here are some things to consider when you participate on your company’s social media platforms:
These pointers provide some guidance to navigate the oftentimes uncertain world of social media in the workplace. If you have any questions about social media usage or written policies for the workplace, email me or call (850) 435-8300 x1085.
About the Author | Shannon P. Lands, SPHR
Shannon serves as the manager of human resources and related consulting services for Saltmarsh. She has been practicing in this field since 1994, acting as a human resources administrator and consultant for a number of small to mid-sized companies. Shannon’s experience includes all aspects of human resources administration, including policy and procedure development and legal compliance.